✅ Curated beauty from trusted global & homegrown brands
✅ 100% authentic products guaranteed
✅ Virtual try-on to help pick perfect shades
✅ Rich content: videos, articles & tips
✅ Tira Treats loyalty program for rewards
✅ Multiple payment modes + COD delivery

 An omni‑channel beauty e‑commerce platform by Reliance Retail, offering a curated range of global and homegrown makeup, skincare, haircare, fragrance, men’s grooming and wellness products via app, web and physical stores

✅  Target Audience:

• Geography: Pan India
• Age Group: All above 18
• User Eligibility: All Users (New & Existing)
• Ideal User Profile:
   Beauty lovers exploring trusted makeup/skincare brands
   Fashion-conscious users who value authenticity & trends
   App-first shoppers seeking convenience and immersive experiences

✅  Step by step process:-

✅ Click the tracking link → head to Play Store

✅ Install and open the Tira Android app

✅ Register with mobile number + OTP

✅ Explore curated videos, articles, products

✅ Use AR to try-on and pick shades

✅ Add to cart and complete your first purchase

✅ Only one account per mobile number

✅ Registration + first purchase must be within 7 days of install.

✅ No retargeting or branded ad bidding allowed

✅ No bot/fraud or cookie stuffing—violations lead to disqualification

✅ Offer valid PAN India on Android devices only

✅ Repeat orders within 7-day window are payable

✅ Orders from repeat users in window count

✅ Standard return and refund policies apply

✅ If the Gmail ID looks auto-generated, random, code-based, or does not match the user’s real name (e.g., numbers/IDs like PG1293240, random letters), the payment will not be eligible.

✅ Payment will be done within 7 days after approval.